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MANAGING CULTURAL DIVERSITY, a WEEKEND SEMINAR 10-12 December 2004
RheinAhrCampus, Remagen
Objective for the participants:
In this seminar students learned to apply theoretical communication models
to international professional encounters in a network society. They were
encouraged to find co-operative, friendly responses to intercultural challenges.
At the end of the seminar students were able to recognise, analyse, and
describe these intercultural challenges in face-to-face situations and in virtual
communities and adapt their own behaviour accordingly. They were able to
describe their own cultural backgrounds and point out differences to other
cultures. Students developed techniques to exploit cultural diversity as a
benefit for a company or institution.
Objectives for the trainers:
For the trainers from 4 different countries this seminar is intended to provide a platform for an exchange of ideas, positions and concepts, to promote awareness and improve the handling of intercultural situations in business, education and virtual communities.
Contents:
Students are trained to perceive cultural differences and act accordingly. The intercultural competence gained is both “culture-general” and “culture-specific”. Theoretical insights into different working styles, different perceptions of time, different religions, different education styles and virtual communities are applied in exercises and in simulations. Students acquire the skills to master difficult intercultural communication problems which arise
in international business situations.
Target group:
1) foreign students at Fachhochschule Koblenz
2) 4 students from each department of FH Koblenz
3) international guests
Teaching method:
The entire seminar was held in the English language. The focus was on
interactive teaching methods which give students the chance to learn
about the theory of intercultural communication and media literacy and put
their newly-acquired knowledge into practice in simulations. Theory and
practice was interlaced and students took an active part in role plays and
discussions.
