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  Title

Neue multimediale Verkaufs- und Erlebnisräume in den traditionellen Ladengeschäften der Innenstädte

  Date: February 2004
  Published at: HMD 235 - Praxis der Wirtschaftsinformatik
  Authors:

Karim Khakzar, Hans-Martin Pohl, Wolfgang Frank, Thomas Berger, Thomas Jöckel, Marcus Feßler

  Abstract:

Im Rahmen des von der EU geförderten Forschungsprojektes ShopLab wird ein multimediales Baukastensystem („ShopLab Toolbox“) zur Unterstützung des Verkaufs in Ladengeschäften entwickelt. Das System verbindet die Möglichkeiten digitaler bzw. Internet-basierter Shops mit den Vorteilen realer Geschäfte. Im Unterschied zu üblichen e-Commerce-Lösungen wird es direkt im Geschäft des Einzelhändlers installiert. Ziel der ShopLab Strategie ist es, ein möglichst flexibles und kostengünstiges Baukastensystem zu entwickeln, welches sich einfach und zeitsparend an verschiedene Branchen und Geschäfte anpassen lässt.

Die Entwicklung des Systems folgt einem iterativen, nutzerzentrierten Ansatz. Die von ShopLab entwickelten Prototypen werden unter realen Bedingungen in Geschäften getestet und auf Basis dieser Ergebnisse weiterentwickelt. Erste Ergebnisse der Nutzertests für das Modul des Interaktiven Spiegels zum Verkauf von Maßhemden und einem interaktiven Beratungsmodul für Laufschuhe liegen vor und werden in diesem Artikel vorgestellt.

Link zum HMD Magazin

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  Title

Synthesis and Analysis Techniques for the Human Body:

R&D Projects
  Date: 11/2003
  Published at: Synthesis and Analysis Techniques for the Human Body
  Authors: Nikos Karatzoulis, Costas T. Davarakis, Dimitrios Tzovaras
  Abstract: This chapter presents a number of promising applications and provides an overview of recent developments and techniques in the area of analysis and synthesis techniques for the human body. The ability to model and to recognize humans and their activities by vision is key for a machine to interact intelligently and effortlessly with a human inhabited environment.
The chapter analyzes the current techniques and technologies available for hand and body modeling and animation and presents recent results of synthesis and analysis techniques for the human body reported by R&D projects worldwide. Technical details are provided for each R&D project and the results are discussed and evaluated.
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  Title The ShopLab Toolbox: A Hybrid Approach to E-Retailing
  Date: 10/2003
  Published at: ECOM Conference 2003
Gdansk, Poland
  Authors: Thomas Berger, Stuart Booth, Wolfgang Frank, Thomas Jöckel, Karim Khakzar, Hans-Martin Pohl, Steve Westerman
  Keywords: E-Retailing, Architectures of E-Commerce Systems, Augmented Reality, virtual mirror, hybrid shop environment, usability testing, human-computer interaction, Technology and E-Commerce
  Abstract: ShopLab is a European Union 5th Framework research project for the development of innovative E-Commerce systems to support traditional city-centre retailers against competition from out-of-town chain stores. The key objective of the project is to demonstrate the benefits that result when ‘virtual’ and ‘real’ shopping environments are integrated to produce enriched, multimodal and multisensory experiences for consumers. This paper describes ShopLab’s interdisciplinary, user-centred design approach, and its emphasis on systematic usability testing within a ‘model’ shop and a number of high street test-bed outlets. The system architecture is also described, together with ‘Interactive Mirror’ and ‘Interactive Shelf’ user interface modules. Usability results from a made-to-measure shirt shop installation in Berlin are presented and discussed.

 

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  Title Hybride, multimediale e-Commerce Lösungen für den Einzelhandel
  Date: 09/2003
  Published at:

LIT Leipziger Informatik Tage 2003
Leipzig / Germany
  Authors: Karim Khakzar, Hans-Martin Pohl, Wolfgang Frank, Thomas Berger
  Abstract: Dieser Beitrag stellt die ersten Ergebnisse des von der EU geförderten Forschungsprojektes ShopLab vor. Das Projekt befasst sich mit innovativen, multimedialen Systemen zur Verkaufsförderung im Einzelhandel. Diese Systeme werden direkt im Geschäft des Einzelhändlers installiert und unterscheiden sich somit grundlegend von üblichen e-Commerce-Lösungen im Internet. Ziel ist es, ein möglichst flexibles und kostengünstiges Baukastensystem zu entwickeln, welches sich einfach und zeitsparend an jede Brache anpassen lässt. Zu diesem Zwecke wurden zunächst zwei Prototypen für ein Modegeschäft und ein Sportartikelgeschäft entwickelt und im praktischen Einsatz getestet. Erste Erfahrungen und Ergebnisse im Umgang mit diesen Prototypen werden präsentiert.

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  Title Communication and Information Technology for the Support of Traditional Retailers
  Date: 08/2003
  Published at:

International Symposium on Telecommunications
IST2003
  Authors: Karim Khakzar, Hans-Martin Pohl, Wolfgang Frank, Thomas Berger
  Keywords: Socio-economic effects, traditional retailers, Augemented Reality, virtual mirror, hybrid shop environment, human computer interaction, internet communication
  Abstract: This paper presents an EC-funded research project called ShopLab, which deals with innovative E-Business concepts for the support of traditional retailers. The key objective of the ShopLab project is to demonstrate that benefits accrue when virtual and ‘real’ world shopping environments are integrated, i.e. new media interfaces are combined with ‘real’ world shopping environments, thereby providing enriched, multi-modal and multi-sensory experiences for consumers. The system also supports communication between customers at home and the shop owner, e.g. via video conferencing tools or shared applications on the internet. The acceptance of the new system by customers is systematically tested in test shops. Results from a made-to-measure shirt shop are presented.


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  Title: The Development of ‘Hybrid’ Multimodal Shopping
Systems Within a ‘Rapid Ethnographic’ Methodology
  Date: 07/2003
  Published at:

HCI Conference 2003
Kreta, Greece
  Authors: Stuart Booth, Steve Westerman, Karim Khakzar, Thomas Berger, Hans-Martin Pohl, Katarina Dubracova
  Abstract: Through the combination of traditional retailing and Internet-based commerce it may be possible to develop ‘hybrid’ multimodal systems that augment shopping environments in a ubiquitous manner, thereby providing tangible experiences along with flexibility in terms of access to the sales interface. However, to produce innovative designs that are effective, it is necessary to understand the user’s perspective. Rapid ethnography provides a useful, yet time efficient technique through which this can be achieved. The procedure is illustrated through the example of ShopLab, an EC IST-funded project aimed at the development of hybrid multimodal systems for traditional city-centre shops. Fieldwork carried out in a made-to-measure shirt shop in Germany is described, along with data analysis methods, including Cognitive Task Analysis (CTA). The results demonstrate the validity of the methodology in permitting an ideocentric understanding of users’ needs. Implications for design of hybrid shopping systems are discussed, together with the utility of the rapid ethnographic procedure as a time-deepening approach for HCI in general.

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