Language:
English
[Title]
The ShopLab Toolbox is presented at the IST Conference 2003
[Place, Date]
Fulda, Germany 29. September 2003
[Text]
The ShopLab project presents its research results
at the IST Conference (Information Society Technology) which will take
place in Milan from the 2nd to the 4th of October 2003. The research project
leaded by the University of Applied Sciences Fulda was selected together
with 49 other projects out of 250 applicants from all over Europe. The
IST Conference allows European research projects which are funded by the
European Commission to present their research result to the international
scientific community.
The ShopLab project provides retail shops with innovative
and multi-media shopping solutions called the “ShopLab Toolbox”.
One application of the “ShopLab Toolbox” is the “Interactive
Mirror” which is presented at the IST Conference. The “Interactive
Mirror” allows customers a virtual try-on of a shirt. This is realized
by projecting a 3D model of a shirt onto the mirror image of the body.
Customers can compose their own shirts by choosing colour, fabric, collar,
shape and many other details. For the demonstration made-to-measure shirts
from “Campe & Ohff Maßhemden”, Germany are used.
At the moment the ShopLab team is improving the existing
ShopLab prototypes. It is planned to present new prototypes for a shirt
shop and a sports shop at Cebit 2004. These prototypes will have a enhanced
functionality.
The ShopLab project leaded by Prof. Dr. Karim
Khakzar (University of Applied Sciences Fulda) is developing new innovative
shopping environments. New shopping experiences are created by combining
the advantages of shopping in both real and virtual environments. These
new and personalized shopping services will help to increase the competitivness
of retail shops against big chains all over Europe.
The ShopLab project started in September 2001. It is partly funded by
the IST program of the European Commission. Project members are universities,
research institutes and companies from five different European countries.
ShopLab also cooperates with retail shops in Switzerland, France and Germany.
The results of the project will be presented in autum 2004.
ShopLab Network:
Deutschland: Fachhochschule Fulda
University of Applied Sciences
inter.research
Institut für interdisziplinäre Forschung e.V.
idmk
Institut für digitale Medien und Kommunikation GmbH
Großbritannien:
University of Leeds
Schweiz:
Fachhochschule beider Basel
Hyperstudio AG
Frankreich:
Houot Agencement
Griechenland: Systema Informatics S.A.
--END--
Contact:
Prof. Dr. Karim Khakzar
Marquardstraße 35
D-36037 Fulda, Germany
Tel. +49 661 9640 –339
Fax: +49 661 250 40 12
E-Mail: info@shoplab.info
http://www.shoplab.info
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